Developer Push Gaming has announced a brand new content agreement with operator 888 Holdings and its 888 Casino brand.
Under the partnership, Push Gaming has launched a selection of titles with the online casino, including Jammin’ Jars, Mystery Museum, Wild Swarm, Razor Shark, and Jammin’ Jars 2, with more slots to launch in the coming months.
Push Gaming has described the deal as a “landmark agreement” for the studio that will increase its exposure of award-winning games across a range of global markets in which 888 Casino operates in, including the UK.
According to the studio, the announcement of their new agreement with 888 Casino comes after a hugely successful 2021 where they won Casino Beats Game Developer Awards and was shortlisted for several awards at the EGR B2B Awards 2021.
Fiona Hickey, the Head of Sales at Push Gaming, said in a statement: “It’s another deal with another tier-one partner. We’re delighted that these are the types of agreements we’re singing – it’s a testament to the quality of our content and our player-first approach in everything we do.
“888 is one of the world’s leading online betting and gaming companies and our partnership presents a fantastic opportunity to build on our recent successes, with our exposure in key markets significantly enhanced.”
Talya Benyamini, the VP of B2C Casino at 888, added: “We are excited to be partnering with Push Gaming to strengthen our content offering as part of our product-leadership strategy.
“Push Gaming’s award-winning titles will add to our existing portfolio of casino games, helping us to deliver on our commitment of offering players an entertaining and varied gaming experience. We look forward to working with Push Gaming in the coming months.”
The agreement comes as the studio looks to build on the growth momentum achieved in 2020 when they acquired MGA and UKGC licenses and struck several content agreements to expand across Europe.
Just last year, Push Gaming expanded in the United Kingdom by making deals with MrQ Casino and operator SkillOnNet, which owns the famous PlayOJO, Spin Genie, 44Aces, Queen Vegas, Lucky Vegas, Bacanaplay, and other casinos. This was all done alongside Push Gaming releasing new slots, like Fire Hopper.
