The Betting And Gaming Council (BGC) has celebrated the success of Safer Gambling Week 2022.
According to data, there was a 21% increase from last year in the Safer Gambling Week messaging displayed on social media sites for this year’s campaign, which ran between October 17th and 23rd.
The BGC has confirmed that the campaign saw tens of thousands of visits to the Safer Gambling Week website, which offers help and support as well as information on all of the safer gambling tools available.
The aim of this year’s campaign was to kickstart a conversation between staff, customers, and their friends and family about safer gambling, while also highlighting the tools available to help players.
The 2022 campaign was organised by the BGC, BACTA, and the Bingo Association. As part of the campaign, both online and land-based venues displayed safer gambling messages to players to encourage responsible gaming.
As we reported last week, Microgaming reiterated its commitment to Safer Gambling Week by highlighting several gambling-related support charities, and Southampton Football Club partnered with Better Change to promote safer betting.
Meanwhile, as highlighted by BGC, several cross-party senior MPs and peers publicly backed the campaign, and former football manager Harry Redknapp and former Celtic striker John Hartson both recorded videos promoting safer gambling.
Michael Dugher, the BGC Chief Executive, said in a statement: “The campaign has once again raised awareness about safer gambling and showcased increasingly popular safer gambling tools – like time-outs and deposit limits – that only exist in the regulated industry.
“Importantly, we have also once again signposted all the professional help and support services, funded by the industry, that is available to those who need it, ensuring the millions of people who enjoy a regular flutter continue to do so in a safe and responsible environment.”
Dugher continued: “But the regulated industry’s commitment to safer gambling is not just for one week of the year. It is our mission for every week of the year.
“Millions of people enjoy a bet safely and responsibility, and the falling and low rates of problem gambling suggest that the world we have done at the BGC to promote safer gambling is having an impact.”
