Swedish gambling operator LeoVegas Group has announced the launch of its new deposit limit initiative for UK customers.
The brand new deposit limits are assigned to users when making their first deposit. The system uses third-party data and a proprietary risk prediction model to create personalised deposit limits for each player that are constantly recalculated by keeping track of a user’s data.
LeoVegas Group’s new deposit limits have been made available with the operator’s UK-facing brands, including LeoVegas, 21.co.uk, Pink Casino, and numerous other casino websites.
The new deposit limits can be used in conjunction with LeoVegas’ AI safer gambling messages, which provide users with individualised messages with advice based on the user’s behaviour and risk profile. The messages also inform users of LeoVegas’ safer gambling tools and encourages them to make responsible betting decisions and implement limits.
The launch of LeoVegas Group’s deposit limit initiative comes amid the United Kingdom’s Safer Gambling Week and is part of the operator’s commitment to helping users gamble safely across its casino websites.
Gustaf Hagman, the CEO at LeoVegas Group, said in a statement: “Safer gambling is one of our top priorities at LeoVegas: by ensuring a safe gambling experience, we believe we are building more sustainable relationships with our customers.
“New technology has given us the power to refine these interactions and tailor them to our customers’ specific circumstances, making them more personalised and even more effective.”
The launch of LeoVegas Group’s new deposit limits comes after the operator had its gambling licenses renewed by the Danish Gambling Authority Spillemyndigheden, allowing the operator to continue offering gambling in Denmark through to 2026.
The news also comes after LeoVegas announced in April that it would be appealing a sanction from the Swedish Gambling Authority over alleged anti-money laundering failings, which led the operator to be fined SEK2 million. A month earlier, LeoVegas Group announced it had acquired sportsbook Expekt Nordics Ltd from Betclic Group for €5 million.
