Leading online casino LeoVegas has formed a partnership with slots developer Greentube.
Under their agreement, Greentube, part of the Novomatic Interactive group, will offer its games to LeoVegas Group brands across the United Kingdom for the first time ever.
The deal extends Greentube’s well-known presence in the UK as its games are made live on LeoVegas platforms including PinkCasino.co.uk, Slotboss.co.uk and 21.co.uk.
Some of the Greentube games offered on LeoVegas platforms include Lucky Lady’s Charm Deluxe, Sizzling Hot Deluxe and Reel King, all of which are incredibly popular at arcades, bingo clubs, betting shops and real-life casinos all over the UK.
Other games such as Snake Rattle & Roll and Cops N Robbers Vegas Vacation will be added later to LeoVegas Group brands.
David Bolas, the Commercial Director for Greentube UK, said: “We are extremely pleased to have extended the scope of our content provision with the LeoVegas Group.
“LeoVegas portfolio of local brands deliver a very successful proposition in the UK market and it’s a fantastic opportunity for Greentube to add further value to an important partner.”
The news comes after the Advertising Standards Authority (ASA) cleared LeoVegas of a complaint regarding a gambling advertisement which featured a man playing blackjack in a tuxedo while a heartbeat sounded over the voiceover.
One person filed a complaint and accused the company of portraying gambling “in a context of toughness”. LeoVegas argued that the ad was “produced to address the concerns raised in a previous upheld ruling on the same issue.”
The firm also explained that the ad didn’t indicate any physical actions or attributes that indicated mental or physical toughness.
After examining all of the evidence, the ASA cleared the online casino site of the complaint.
